10-29-2008, 10:05 PM
Do you sometimes find yourself wishing that there was a place you could go to just watch music videos? Back in the 80s, MTV served that purpose. These days, MTV and its sibling MTV2 are hardly channels anyone would watch in order to get a music video fix. MTV is looking to redeem itself in the music video department, however, by launching a new site Tuesday called MTV Music that opens up the company's massive video archive and puts it on the web for free.
MTV Music expands upon the music video offerings already posted to MTV.com by offering an entire back catalogue of videos that go all the way to when music videos were born. The library includes more than 16,000 videos, sprinkled with "exclusive"
MTV concert footage and MTV "Unplugged" performances that used to be all the rage. And that's just the beginning. According to a blog post on MTV's Splash Page, more videos are being added by the day, so even if your favorite Paula Abdul selections haven't been posted yet, they probably will make it up eventually.
![[Image: MTVmusic.png]](http://media.arstechnica.com/news.media/200/MTVmusic.png)
In addition to the consumer-facing side of MTV Music, the company has also launched an API that allows developers to build applications that make use of MTV Networks Content. The examples provided include creating a video gallery, a MySpace or Facebook app to send music video dedications to friends, the "music application of your dreams" made up of your favorite videos, or a blog plug-in to pull in various videos.
MTV Music may not seem like a big deal to some, but it's pretty major when you consider what's going on behind the scenes. YouTube originally stated in 2006 that its goal was to host "every single music video ever created"
MTV Music expands upon the music video offerings already posted to MTV.com by offering an entire back catalogue of videos that go all the way to when music videos were born. The library includes more than 16,000 videos, sprinkled with "exclusive"
MTV concert footage and MTV "Unplugged" performances that used to be all the rage. And that's just the beginning. According to a blog post on MTV's Splash Page, more videos are being added by the day, so even if your favorite Paula Abdul selections haven't been posted yet, they probably will make it up eventually.
In addition to the consumer-facing side of MTV Music, the company has also launched an API that allows developers to build applications that make use of MTV Networks Content. The examples provided include creating a video gallery, a MySpace or Facebook app to send music video dedications to friends, the "music application of your dreams" made up of your favorite videos, or a blog plug-in to pull in various videos.
MTV Music may not seem like a big deal to some, but it's pretty major when you consider what's going on behind the scenes. YouTube originally stated in 2006 that its goal was to host "every single music video ever created"