ATHLETIC ASSHOLES

[HairOfTheDog]

I'm not much of a golf or Tiger Woods fan, but after his very public arrest for DUI in 2017 and scandalous affairs years earlier............it was kinda cool seeing him get his act together and winning the Master's on Sunday.



Nike was one of the sponsors who stood by Woods through it all and that loyalty paid off after Sunday's victory.

Snip:

The sporting gear company's stock price rose 2 percent after the golf tournament's kickoff on April 11 and continued to edge up Monday following his victory, adding more than $2 billion to Nike's market value. Sales of some Woods-branded items sold by Nike are also jumping.

The win — Woods' first at the Masters in 14 years and his fifth "green jacket" — has captured public attention in the way few sporting events do, marking the epic professional comeback of one of the world's most famous athletes. 

Advertisers including AT&T, Gillette and Gatorade cut ties with Woods after a 2009 sex scandal and an arrest for driving under the influence. But Nike, which has sponsored Woods since the start of his career more than 20 years ago, largely stuck with him even after his personal and professional life went into a tailspin. 

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