09-04-2018, 12:07 PM
Following the Kaepernick/Nike announcement, the hashtags #BoycottNike and #JustBurnIt started trending on Twitter and the company's shares started falling.
Some angry consumers even posted photos and videos of themselves burning their Nike shoes and other gear to protest the company.
![[Image: screen-shot-2018-09-04-at-1-44-09-am.png...188&crop=1]](https://shawglobalnews.files.wordpress.com/2018/09/screen-shot-2018-09-04-at-1-44-09-am.png?w=282&h=188&crop=1)
I can't imagine that Nike didn't expect such protests.
The company appears to be banking on being on the right side of the issue (financially and culturally) and attracting more customers than it loses from the campaign ad in the long run.
https://www.bloomberg.com/news/articles/...e-backlash
Some angry consumers even posted photos and videos of themselves burning their Nike shoes and other gear to protest the company.
I can't imagine that Nike didn't expect such protests.
The company appears to be banking on being on the right side of the issue (financially and culturally) and attracting more customers than it loses from the campaign ad in the long run.
https://www.bloomberg.com/news/articles/...e-backlash