08-08-2018, 04:39 PM
New National Gun Safety Ad Campaign: Safe Storage
I hope this effort, launched today, has a measurable impact.
The date the outreach is beginning, the eighth day of the eighth month of the year, is a nod to a number central to the campaign: Eight children from infants to 19 years old are unintentionally killed or injured by a gun each day, according to the coalition’s analysis of Centers for Disease Control and Prevention data.
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The Ad Council, a nonprofit that popularized some of America’s most recognizable public service campaigns and slogans, including “friends don’t let friends drive drunk” and “only you can prevent forest fires,” is teaming up with the Brady Center gun control group to raise awareness of what both describe as a crisis: unintentional deaths or injuries to children caused by guns.
The new campaign, “End Family Fire,” aims to educate the public on the importance of safe firearm storage. “Family fire,” a phrase created for the campaign, refers to shootings that cause injury or death and involve improperly stored or misused guns found in the home.
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I hope this effort, launched today, has a measurable impact.
The date the outreach is beginning, the eighth day of the eighth month of the year, is a nod to a number central to the campaign: Eight children from infants to 19 years old are unintentionally killed or injured by a gun each day, according to the coalition’s analysis of Centers for Disease Control and Prevention data.
The Ad Council, a nonprofit that popularized some of America’s most recognizable public service campaigns and slogans, including “friends don’t let friends drive drunk” and “only you can prevent forest fires,” is teaming up with the Brady Center gun control group to raise awareness of what both describe as a crisis: unintentional deaths or injuries to children caused by guns.
The new campaign, “End Family Fire,” aims to educate the public on the importance of safe firearm storage. “Family fire,” a phrase created for the campaign, refers to shootings that cause injury or death and involve improperly stored or misused guns found in the home.
(continued)