HOW DO YOU ....

[Fibonacci Prima]

When you add a link, use the add link tool at the top of the post field (all those fun little icons. It's the planet with a little chain looking thing) and that allows you to name your link. It doesn't work in quick reply though.

Bingo, except what you need to do first is click and highlight the word(s) that you want to insert the link into.

I didn't want to make it TOO easy....