06-28-2012, 02:31 AM
nothing subtle here!
![[Image: article-2165398-13D027C6000005DC-963_636x868.jpg]](http://i.dailymail.co.uk/i/pix/2012/06/27/article-2165398-13D027C6000005DC-963_636x868.jpg)
Back in the Seventies, someone at McDonald's HQ clearly thought this advertisement would appeal to 'groovy' African-Americans who wanted to 'get down with good food'.
But the copywriter - possibly white and with a jive-talking fixation - didn't quite hit the mark with the newly coined term dinnertimin', or anytimin', neither of which caught on.
Showing a smiling black family gathered around a table at the fast food chain, the ad also proclaims: 'You don't have to get dressed up... there's no tipping.'
When the poster re-surfaced on web forum Buzzfeed recently, it sparked a debate over the possible racist undertones of the 1976 campaign.
Back in the Seventies, someone at McDonald's HQ clearly thought this advertisement would appeal to 'groovy' African-Americans who wanted to 'get down with good food'.
But the copywriter - possibly white and with a jive-talking fixation - didn't quite hit the mark with the newly coined term dinnertimin', or anytimin', neither of which caught on.
Showing a smiling black family gathered around a table at the fast food chain, the ad also proclaims: 'You don't have to get dressed up... there's no tipping.'
When the poster re-surfaced on web forum Buzzfeed recently, it sparked a debate over the possible racist undertones of the 1976 campaign.