Would you rob a bank?

[Jezreel]

To become one you must abandon your riches and walk barefoot with us through the forest of discovery... blah blah blah

nonononono... you need to promise people MORE riches by placing them in the capable hands of your Movement's leaders, not ask them directly to abandon them. The sacrifice* angle doesn't work that well anymore, Scientology totally screwed that up once and for all.

You have a point. I was thinking more short term, they abandon their riches to us and we leave them high and try in woods with all their worldly possessions.

A bit? They're completely cultish. People love cults! Particularly if they can say every other group but their own is a cult.

Yes completely cultish, I was being unnecessarily polite. How about 'The Righteous', not quite in the same context, but I think it sounds powerful