05-17-2013, 07:24 PM
(05-17-2013, 07:16 PM)HairOfTheDog Wrote: Bet it's a fun party crowd at those races. Never been to one (yet!).
Just out of curiosity (if you don't mind answering) does your shop get any immediate leads/customers from the sponsorship advertising? Is the return on investment positive or is it more for image/name recognition?
Yes its a real party crowd. The fans start drinking as soon as they show up and the drivers/pit crews start as soon as the races end. No drinking in the pits until tha races are over for safety reasons.
It works out pretty good for me. Drunk redneck race fans today become redneck gun buyers tomorrow. Hahaha
It is also a image/recognition thing, so its a win win in my book.
edited to add... I also sponsor the shooting competitions I enter. It works out well there also. I make quite a few sales on the range and then the customer comes to the shop and completes the sale as well as all the paperwork/background checks.