12-23-2013, 04:24 PM
Did you know......Rudolph the Red-Nosed Reindeer was born in a department store 64 years ago?
![[Image: rudolph.jpg]](http://cdn3.whatculture.com/wp-content/uploads/2012/12/rudolph.jpg)
Rudolph first used his shiny nose to lead the way in consumerism. Before 1939, retail magnet Montgomery Ward had been buying books every Christmas and distributing them for free in order to attract more visitors into his shops.
In 1939, however, he decided it’d be a whole lot more cost effective if he had a book of his own made up instead of putting money into other people’s pockets. Enter, Mr Robert L. May and his issue: Rudolph.
Rudolph may be my favorite product of Christmas commercialization. I love the little go-getter; he embraced his uniqueness and turned a liability into an asset.
Rudolph first used his shiny nose to lead the way in consumerism. Before 1939, retail magnet Montgomery Ward had been buying books every Christmas and distributing them for free in order to attract more visitors into his shops.
In 1939, however, he decided it’d be a whole lot more cost effective if he had a book of his own made up instead of putting money into other people’s pockets. Enter, Mr Robert L. May and his issue: Rudolph.
Rudolph may be my favorite product of Christmas commercialization. I love the little go-getter; he embraced his uniqueness and turned a liability into an asset.