05-12-2014, 03:49 PM
I drive an old pick-up truck and don't read much in the way of magazines or watch much commercial tv; mostly news media and cable.
So, this was new to me -- the recent BMW ad campaign that's generated some controversy.
![[Image: bmw1.jpg]](https://3.bp.blogspot.com/-UxDizlpNvEI/UtFHyT5HBnI/AAAAAAAANTM/wu9lyFCde50/s1600/bmw1.jpg)
IDK, to me, it's like BMW is targeting the insecure and superficial -- probably a bigger target market than I'd like to believe.
Guess the premise is nothing new, though. "Sex sells" has been a marketing philosophy for a very long time; seems maybe marketing campaigns are just getting more overt with the associative messages. Sign of the times?
So, this was new to me -- the recent BMW ad campaign that's generated some controversy.
IDK, to me, it's like BMW is targeting the insecure and superficial -- probably a bigger target market than I'd like to believe.
Guess the premise is nothing new, though. "Sex sells" has been a marketing philosophy for a very long time; seems maybe marketing campaigns are just getting more overt with the associative messages. Sign of the times?