12-01-2014, 04:04 AM
PR Guru's Advice To Bill Cosby: 'Shut Up And Disappear'
This one kinda dismisses the option of Cosby being innocent, but agrees with the say nothing camp.
Howard Bragman, a crisis PR expert and founder of 15 Minutes Public Relations, tells Business Insider that Cosby's nearly 50-year-long career is now "probably" over and that the comedian should "shut up and disappear."
Howard BragmanHelga Esteb/Shutterstock.comPR guru and crisis specialist Howard Bragman advises Cosby to "shut up and disappear... just go in your mansion and be happy."
"It's hard to see who would want to be in the Bill Cosby business right now," Bragman explains. "Certainly not a brand, both Netflix and NBC have said 'no.'"
"I don't see what he can say, and even when he says 'This is just innuendo,' why are you doing these comedy clubs?" Bragman questions. "You don't need the money, just go in your mansion and be happy."
While Bragman admits that Cosby "doesn't have a lot of good options right now," the PR expert explains the comedian "has essentially three choices" of how to deal with the scandal:
"You can not talk."
"You can go on record and deny it, which he has done and more people keep coming out of the woodwork."
"Or you can say, 'Yes, I did it and I'm going to get help for it,' but that would open up all sorts of litigation and I don't think that's something you can advise him to do."
In conclusion, Bragman says Cosby "doesn't have a lot of good choices."
"I don't know that this is ever going to blow over," says Bragman. "Unless there's some sort of conspiracy or something that comes out that was an attempt to pain him, I don't know that this one will blow over. It's not a DUI, it's not a one-time deal, or a moment. This was seemingly a lifestyle for a long time."
Bragman clarifies "we don't know what happened," but says he is suspicious because "even since it started coming out, so many women have started coming forward with nothing to gain out of it. If they were people who had something to gain and were going to file civil suits, you say, 'okay, I see some motivation' and I see that all the time against celebrities. What you don't see is people with nothing to gain coming forward, that's the unusual part of this."
Read more: http://www.businessinsider.com/bill-cosb...z3KdBvuzN1
This one kinda dismisses the option of Cosby being innocent, but agrees with the say nothing camp.
Howard Bragman, a crisis PR expert and founder of 15 Minutes Public Relations, tells Business Insider that Cosby's nearly 50-year-long career is now "probably" over and that the comedian should "shut up and disappear."
Howard BragmanHelga Esteb/Shutterstock.comPR guru and crisis specialist Howard Bragman advises Cosby to "shut up and disappear... just go in your mansion and be happy."
"It's hard to see who would want to be in the Bill Cosby business right now," Bragman explains. "Certainly not a brand, both Netflix and NBC have said 'no.'"
"I don't see what he can say, and even when he says 'This is just innuendo,' why are you doing these comedy clubs?" Bragman questions. "You don't need the money, just go in your mansion and be happy."
While Bragman admits that Cosby "doesn't have a lot of good options right now," the PR expert explains the comedian "has essentially three choices" of how to deal with the scandal:
"You can not talk."
"You can go on record and deny it, which he has done and more people keep coming out of the woodwork."
"Or you can say, 'Yes, I did it and I'm going to get help for it,' but that would open up all sorts of litigation and I don't think that's something you can advise him to do."
In conclusion, Bragman says Cosby "doesn't have a lot of good choices."
"I don't know that this is ever going to blow over," says Bragman. "Unless there's some sort of conspiracy or something that comes out that was an attempt to pain him, I don't know that this one will blow over. It's not a DUI, it's not a one-time deal, or a moment. This was seemingly a lifestyle for a long time."
Bragman clarifies "we don't know what happened," but says he is suspicious because "even since it started coming out, so many women have started coming forward with nothing to gain out of it. If they were people who had something to gain and were going to file civil suits, you say, 'okay, I see some motivation' and I see that all the time against celebrities. What you don't see is people with nothing to gain coming forward, that's the unusual part of this."
Read more: http://www.businessinsider.com/bill-cosb...z3KdBvuzN1