04-17-2019, 06:05 PM
The NIKE company was able to trot out a tribute to the golfer the same hour as his Masters win — the message: persevering through adversity. The company said it has had the ad ready to release for years.
"It's crazy to think a 43-year-old who has experienced every high and every low and has just won his 15th major is chasing the same dream as a 3-year-old," the spot said.
Yet while Americans love a comeback, some experts question whether hoisting another Masters trophy will lead to more endorsement deals for Woods.
"In the #MeToo era, it will be difficult for Woods to come back as the mega-endorser he once was," said Ronn Torossian, CEO of public relations firm 5WPR. "Nike stood by him, and obviously they're going to capitalize on his win, but I don't think many Fortune 500 companies will come back to work with him."
Full story: https://www.cbsnews.com/news/tiger-woods...00-10aaa3b
"It's crazy to think a 43-year-old who has experienced every high and every low and has just won his 15th major is chasing the same dream as a 3-year-old," the spot said.
Yet while Americans love a comeback, some experts question whether hoisting another Masters trophy will lead to more endorsement deals for Woods.
"In the #MeToo era, it will be difficult for Woods to come back as the mega-endorser he once was," said Ronn Torossian, CEO of public relations firm 5WPR. "Nike stood by him, and obviously they're going to capitalize on his win, but I don't think many Fortune 500 companies will come back to work with him."
Full story: https://www.cbsnews.com/news/tiger-woods...00-10aaa3b