Is it just me---or is an advert using 9/11 as backdrop in poor taste?

[sally]

I care more about my dogs death than anyone at 9/11

I care about my beloved dog dying too but, I sincerely doubt I'd ever make a comparison of that personally sad event to the horror of ⁹⁄₁₁ or even go so far as to make a comment like that in ANY forum. ::finger::

I shouldn't have made the comparison on a public forum, but when it comes down to it, it's the truth that I care more about my loved ones than anything else in this world. Horror and tragedies happen all over the world everyday and no one bats an eye, raises aflag, puts bumper stickers on the back of their cars, or gives out free cups of coffee.