12-18-2022, 01:07 AM
Today the process of moving from lead to customer is very different than it was ten years ago. A lot has changed since then, with the emergence of social networks in full force and the rise of smartphones. But there's one thing that hasn't changed in terms of web marketing: email is still the lion in the jungle. Many customers who make repeat purchases do so because of email. They are reminded by this marketing channel that the company exists. According to the “Email Trends and Benchmarks Report” by Epsilon and the Email Institute.
The average opening rate of emails is around 30% compared to the first months of 2013, which results in an increase of almost 4% compared to the first months of 2012. Contents Increasing Email Open Rates Segment . Don't be afraid to send emails Phone Number List frequently 3. An email offer 4. Tell a story 5. Ask the subscriber to do something Increasing Email Open Rates So, contrary to what some people might think, the open rate is even increasing. One reason is mobile devices. Permissive marketing techniques, or inbound marketing, have also changed the way we send emails to our potential customers.
![[Image: jakia-afa-1-300x177.jpg]](https://www.gilists.com/wp-content/uploads/2022/12/jakia-afa-1-300x177.jpg)
Rather than just sending an email offering a free consultation or a small discount, sending educational content such as a guide, report, or ebook helps keep leads engaged with you until they are ready or able to buy. The same principle can be used when we want the user to subscribe to our list, in which we present some content that may be useful to him (guide or other) in exchange for his data. But what about after the initial involvement? The customer or potential customer may not know what to do next. It's your responsibility to make sure the lead is ready and able by giving them.
The average opening rate of emails is around 30% compared to the first months of 2013, which results in an increase of almost 4% compared to the first months of 2012. Contents Increasing Email Open Rates Segment . Don't be afraid to send emails Phone Number List frequently 3. An email offer 4. Tell a story 5. Ask the subscriber to do something Increasing Email Open Rates So, contrary to what some people might think, the open rate is even increasing. One reason is mobile devices. Permissive marketing techniques, or inbound marketing, have also changed the way we send emails to our potential customers.
Rather than just sending an email offering a free consultation or a small discount, sending educational content such as a guide, report, or ebook helps keep leads engaged with you until they are ready or able to buy. The same principle can be used when we want the user to subscribe to our list, in which we present some content that may be useful to him (guide or other) in exchange for his data. But what about after the initial involvement? The customer or potential customer may not know what to do next. It's your responsibility to make sure the lead is ready and able by giving them.
