RIO OLYMPICS

[Duchess]

Why can they use professional basketball players?

In 1988 the IOC began allowing professional athletes to participate. They decided that excluding pro athletes made the games less interesting, less competitive and less fair. It also helped that the Olympics were big business by that point, with television rights fees, sponsorship money and similar sources of income. Having huge, marquee-level celebrity athletes brought in lots more money. There you have it - money.